The goal is to both improve the linguistic performance that, simultaneously, results in more rounded managerial skills; for example, to speak with factual knowledge, be assertive and able to convey a clear, powerful and compelling message, and to enhance both personal and professional credibility.
When you offer linguistic coaching, it is important that it is not simply a concealed, albeit worthwhile, individual English course. The word “coaching” is often used to give prestige to a course that is realistically based on a “teaching” method.
What is the difference?
“Teaching” involves a type of training that runs along one direction. The teacher indicates what to work on and introduces concepts. The student listens and acts on them.
“Coaching” is instead based on consistent interaction between the two parties which, once goals are agreed upon (according to the needs/problems and expectations of the coachee), put into play an ongoing interactive cycle. In so doing, the coach accompanies the coachee in upgrading and enhancing skills, and in recognizing and overcoming difficulties.
The methodology is based on the achievement of personal goals through the use of concrete work situations.
The goal of a manager is not to improve language skills as the end result, but to enhance work performance.
A manager does not have time to waste, and a path that does not reach objectives closely linked to work is a waste of energy and resources.
A manager’s coach cannot be a language teacher but an expert trainer whois experienced in the contexts of the manager’s business world.
Coaching works on refining actual and specific linguistic performance (identified together at the beginning of the course) which can significantly improve the ability to express oneself, with one purpose: bring the person to their goal. They will face and experiment with techniques to be persuasive and assertive, to be able to move with ease and awareness of what communication tools are best to get what you want in your business.
The method is calibrated on real daily activities of the manager. Simulations of actual work (for example, participating in meetings, preparing and making presentations, promoting a project, gaining a new client)are made to improve language skills and the high-level communication needed from a manager, guaranteeing the language propriety and professional standing that no career manager can do without.
It all begins with simulation of real, everyday situations and the continuous feedback of the coach, who will lead the coachee on the road to improvement. The coachee will have at their disposal a number of consultants (coaches) available to give tips, hints and useful ideas to handle situations that the manager faces daily.
For us, it is essential to give the course substance and to achieve tangible results. To do this, we devote great attention to identifying objectives and establishing, together with the manager, areas of action. All these points are put into a “Checklist” which is the starting point. Once agreed to, shared and accepted by both sides, the Checklist serves as a consistently monitored gauge along the course path.
The manager is followed by a team of experts coordinated by an Executive Coach. This means that the manager works with a select number of language experts and effective communication experts will always be available, as needed.
Coaching is not based on the acquisition of language skills as a final goal (as in a classic English course), but focuses on increasing English-language job performance, working on the acquisition of soft skills.
This is not an English course but a management training course in English—meaning that the language is the instrument used to acquire managerial skills.
The sessions are done remotely so as to have no limits in the choice of coaches who, very often, are professionals working abroad.
There is no set timetable, but is scheduled according to the times and availability of the manager.
Why did you choose this course method?
I assumed a new role in the company which involved the need for me to relate to British and international clients. First, I needed to strengthen my understanding of the language, to avoid the misunderstandings that often occur during conference calls or meetings, and second, to significantly improve the ability to express myself during complex negotiations. As for my international activities, I needed to be able to present new projects in a clear and comprehensive manner, and argue any points and counterpoints to deal with objections and/or doubts.
What stands out from an English course?
It is not a course, but a path that forces you to prepare activities and presentations, to study and present them to your coach. To prepare a simulation of a presentation and/or meeting and then share it in different formats, which necessitates a constant and focused commitment, and you feel “under pressure” with your coach. But this is something that always happens when faced with situations requiring expressing yourself in a foreign language. Reviewing your performance, without or without the comments of your coach, helps you to better understand your mistakes and where you have gained a new level of learning.
What did you learn?
I learned to better manage conversations without the need to think in Italian and translate to English, to make more structured and clear presentations even if they are not in my language, to be more curious in the search for new vocabulary and verbs through learning something new every day by reading books or magazines in English, and to be more daring in expanding my vocabulary during conversation.
“For sure I can confirm that working with you and with your methods is an interesting experience because it is a useful and different way to learn English and practice it. We could say that the approach is both a digital one (because skype sessions are used) and maintains a human touch (both during skype sessions and face to face session).
It is an ” improved e-learning” method.
Very useful are “pills” of grammar given to prepare the sessions and the practice during the lessons based on every day needs in my job.”